A hands-on introduction to AI built around Florida College's own campaigns. Plain language, live demonstrations, and guided practice on your own work. No jargon, no homework before day one.
AI here is an amplifier. It multiplies what a small team can produce, while the taste, judgment, and storytelling stay right where they belong: with your people.
Your recent campaign materials and a short questionnaire come first; they teach me your voice before we ever talk. The call covers what's coming and where the hours go. Anything I still need while building, I handle with you by email.
Between the call and the workshop, I build the workbook from the call and the materials you shared, and send a tool recommendation with monthly costs, free tiers flagged. Once you approve, we hop on a short screen-share and set up the accounts together, on your emails and your billing, so workshop day is spent producing, not troubleshooting.
On campus, in your room. The team learns by doing: real prompts, real tools, guided practice on your own campaigns. Everyone leaves with the prompts they wrote and a guide to keep going.
No prior AI experience needed. The pace is set for people seeing this for the first time.
Laptops open, everyone signs in to the accounts we set up together before workshop day, and any login hiccup gets fixed on the spot while we ground in plain language: what these tools do well, where they fall short, and why marketing is where they shine.
I demonstrate what's possible right now: writing and research assistants, image generation, and pre-made examples of AI video and UGC-style creative. Your team watches this part; the hands-on comes next.
The team learns the anatomy of a strong prompt and builds their own on a real upcoming FC campaign. This is where it clicks.
Take one campaign brief and fan it into social captions, an email, and a news post, together, in the room, on brand.
Everything from the session lands in the guide: the prompts we wrote, the tool links, and the recipes. We walk it together and set what each person practices first. The team leaves running.
The exact toolkit is decided with you after the discovery call. The constants: mainstream tools on your team's own accounts and billing, no custom software to maintain, and nothing that depends on me to keep working.
The home base for writing, research, brainstorming, and turning one asset into many. The team's day-to-day AI partner.
Best-fit picks for images and video from platforms like Kie, Higgsfield, Google Flow, or OpenArt, recommended after discovery based on your budget and what your systems allow. Most offer free tiers to start.
AI literacy, the toolbox, hands-on prompting, first real assets produced.
Deeper workflows, campaign fan-outs, avatar video, and connected tools (MCP and API integrations) when the team is ready.
AI-assisted production woven through the whole marketing calendar.
Each stage is its own session, scoped only when the team wants it. Follow-up working sessions are also available individually if questions pile up after the workshop. No packages, no commitments, no lock-in.
It takes about ten minutes, and it is what lets us spend our call on direction instead of background. Your two team members have a shorter version of their own.