Discovery Questionnaire: Florida College AI Workshop

This is the version for Roxanne. Your two team members have their own shorter one: forward them floridacollege.empiremediacontent.com/team-questionnaire and it takes them about three minutes.

1About you

Your name *

Your role

Your email * So I can follow up with anything I still need while building the session.

2Your own answers

You are one of the three in the room, so these are the same questions your team is answering. It lets me see where everyone is starting.

Your comfort with AI tools today *

1 · Never used it5 · Use it regularly

Have you used AI tools for work yet? Which ones, and what you use them for.

Anything you tried with AI that did not work, or felt disappointing? Very useful to know. Most disappointing results come down to how the tool was asked, which is exactly what we fix.

Which tasks do you find yourself doing over and over? Writing captions, drafting the same kind of email, resizing images, rewriting one announcement for five different places. A rough sense of how long each takes is helpful.

What would make this half day feel like a win for you?

3Your two team members

So I know who is in the room, and so I can confirm everyone is signed up and able to log in before workshop day. Signing up takes a couple of minutes, I just want no surprises on the morning. Their questionnaire is the short link above, which you can forward whenever it suits you.

Team member one

Name

Team member two

Name

4How the team works today

This lets me connect the new tools to the way your team already works, instead of teaching in a vacuum.

What does the team use day to day? Website or CMS, email platform, social scheduler, design tools, project management. A rough list is fine.

Does the college already pay for any AI tools? Microsoft Copilot, ChatGPT, Gemini, or anything bundled into an existing Microsoft or Google license. If IT already owns something, I would rather build on it than have you buy another subscription.

5Your voice

This is the part that makes the workshop sound like Florida College rather than a generic marketing class.

Do you have a brand guide, style guide, or voice guidelines? Paste a link, or say "will email" and send it along.

Link three to five recent pieces you are proud of Social posts, an event page, a news story. Links are easiest. If you have a recent alumni email, forward me that one separately, since emails have no public link and I want to see how you write them.

What is off-voice for Florida College? Words, tones, or approaches you avoid. Knowing the guardrails is as useful as knowing the target.

6The campaign we build around

Two of the four hours are hands-on with a real upcoming campaign of yours. Your team leaves the room with work they can actually use, not practice exercises.

What campaigns are coming up between October and January?

Which one would you most like to use as the workshop's working material? * Pick the one where saving hours would help the most.

What does that campaign need? For example: social captions, an alumni email, event page copy, a news story, images.

7Practical notes

Is there anything AI should not touch? Student records are the obvious one for a college. If marketing also touches donor or applicant information, flag that too. I build the ground rules into the session so nobody has to guess on the day.

Who approves marketing copy before it publishes?

Accounts and billing Each person needs their own paid Claude account for the hands-on portion. Roughly $20 to $25 per person per month depending on which plan fits you best, so $60 to $75 a month for the three of you. Month to month, cancel any time. I will send the specific recommendation after our call. Is that range workable, and who handles the purchase?

Anything else I should know?

One request: please keep student records, donor data, and anything confidential out of this form. Tell me the category and we will handle the specifics on the call.

That is everything.

Send it over and I will have it read before we talk. If anything here is easier to answer out loud, leave it blank and we will cover it on the call.

Trouble with the form? Email me directly at empiremediacontent@gmail.com